More than half of the small and medium-sized businesses believe that investing in a website is a good idea, still, many of them failed in succeeding in their business values, which is most of the time is a fault of their website’s design and functionality.
One of the basic issues with more than 70% of small business websites does not include a CTA (call to action) element on their homepage.
The issues can be easily managed with proper website design and development process.
Further in the article, we will talk about how you should approach your website’s design and development to help you intend, design and optimize your website development process.
From planning to launch, these are the simple phases the website designers and developers should go through to create an engaging and high-resulting website.
Phases of the Website Design and Development Process.
Phase #1: Know the project
This is the very first step experienced agencies go through before building a site, this is a sort of survey where they understand your businesses and project and important aspects of your website and business goals.
Considerable things include:
- Relevant details: This simply contains your basic business details like your offerings, what does your propose uniquely and other relevant details about your business for website planning.
- Setting goals: Setting easy and realistic goals can help you to measure the performance of your business during the time and you can check the web performance over time.
- Audience preference: Your website designers and developers should know your target audiences, so that they can study their habits, basic nature and create an interface to attract them.
- Analyzing Competition: This is one of the main steps of researching phase, knowing what your competitors are doing good and bad can help you in making a plan that can lead you to create a market-leading website.
During the phase, it is much required to raise questions to make website designers and developers understand more about your business and even you can see the changes you should be doing in order to improve your business.
Now, it’s time that your developers would be defining the website’s layout and core functionality.
The data collected in research will now be used to create:
Sitemap: The sitemap is simply an overall view of your website. It carries the knowledge of the number on pages of your website, it allows search engines to crawl through your website. In technical terms, it is an XML file that has listed the URLs for a site. It is very important for any website. It helps the developer to go deeper into creating a better look and functionality of each page on the website.
Wireframe: Whereas a wireframe layouts every page on the site. It covers up every element, content, even headlines and CTAs and any extra elements too.
The stage helps you to plan a viewers journey and track them on-site, it finetunes the functionality of elements and features.
This phase is where designers would be making a UI(user interface) for your website, will create your branding and will complete the face of your website, where they’ll be making your website’s looks.
Your digital presence should be amusing by looks too, here your choices come into play, you can decide the colour palette, icons and images of your choices to be inserted on your website.
Even if you didn’t have made such choices, the website development agency will be doing it for you too, they will research and find out appropriate colour palettes, icons and images then you can choose which ones you want.
As Website designing depends a lot on taste, so you can’t predict your viewers choice, so you have to go for the one you think would match your business profile.
Just do not get stuck in many choices, if you’re having issues let the website development agency handle that because a poor design can affect a lot to your website.
As you’re done with the body (design) of your website, it’s time to give your website a Soul (content).
A website without proper content means a body without consciousness. In this phase the content writers that you’ll hire would be planning, writing and editing all of the required content on the website, which includes:
- Landing pages
- Product/service description
- Blog posts
(Can be different from business to business)
This phase needs skilled content writers who can write content for your website that will grab the attention of viewers and make your pages rank on search engines.
Content is an important key much like a design for your site’s better user experience.
Effective descriptions of products/services can make viewers purchase your goods, whereas a proper writing strategy with keyword optimization can make your website rank in search engines.
As design and content are completed, now is the time to get technical with the website development process.
At this phase, coding comes into the game, now it’s all your developer’s job to create your homepage followed by other landings pages, based on the needs of business and make the website function properly.
At this phase, the previously generated and designed elements get combined to give you an actual completed website.
Now when the website is completely made, it’s time to test if it works properly and is up to the standards.
Now, the developers would be checking all of the elements to function properly on your website. They try to find any issues like broken links and different devices compatibility to optimize the site.
They check the code to work up to the current standards and the speed too for both desktop and mobile, as it is an important thing that the site should be fast and responsive.
And when all of the checking and optimization is completed, your website will be ready to go on the internet, as it will be moved to a live server and get launched.
This is the final and never-ending destination in website development. As your site will be live, you’ll still need that agency’s support and assistance.
As with time, when your business would grow, you would need to add/edit services and products, increasing the number of pages and add some features to keep it attractive.
And, also you’ll need to keep performing certain tasks on a decided interval, including:
- Keep updating content
- Adding new blog posts
- Finding and fixing bugs
- Taking site backups
And as the industry keeps changing rapidly, you would also need to keep the UX and SEO of your website updated.
Website design and development is more than just coding, it takes a lot of effort to create an impressive presence of your businesses online. Many agencies do follow all of these steps, but some of them skip a few parts, which can affect your website later.
Each phase and every step is important to create an effective website, no matter the scale of the project.
If you still have any queries you can contact us, we would love to solve your doubts (also it’s free).
If you’re searching for a valuable Website design and development agency, then we would love to work with you, we have a group of specialized website designers and developers who would love to raise your business to a different standard.
Thank you for reading, it means a lot to us.