Why Pagespeed Is Important And How To Improve It?

Do you know?

Delay of a mere second of page load time (pagespeed) can lead up to:

  • 11% decrease in page views
  • 16% downgrade in customer satisfaction
  • 7% conversion loss

If your site took even mere seconds extra to load a page, you can lose a considerable amount of potential customers or users.

And Jugaad (makeshift) doesn’t work here.

So, you have to make your website fast, it will benefit with your Google’s rankings and will also keep your bottom-line profits high.

How Website Speed Optimization Affects Your Conversions

Slow websites take you away from your customers and it has to be stopped.

Buyers expect websites to load in less than two seconds, according to 47% of respondents. A page that takes three seconds or more will be abandoned by 40% of users.

If your site takes more than three seconds to load, you’ve already lost nearly half of your visitors.

That’s right, you read correctly.

That in itself is a significant setback for your conversion rates.

And for those who do stay, your slow load times may deter them from returning in the future. According to one survey, 79 per cent of users stated they would not return to a website that failed to meet their expectations.

How Pagespeed Boost Conversion For Businesses.

According to the same survey, 52 per cent of shoppers believe that quick page loading is important for site loyalty, and 44 per cent say they tell their friends about bad site experiences.

The results of this study conclude that a one-second delay can diminish consumer satisfaction by almost 16%.

Walmart’s increased conversions and revenue after enhancing site speed are some of the best examples.

They noticed that visitors who converted received pages that loaded twice as quickly as visitors who did not convert during their preliminary investigation.

This clears out that the faster a page loads, the more conversions it can make.

Walmart reported the following results at the conclusion of their website speed optimization:

They saw up to a 2% increase in conversions for every one second of site speed improvement.

They increased incremental revenue by up to 1% for every 100 ms improvement.

In another study, the relationship between load times and conversion rates revealed that one extra second of load time resulted in a 25% decrease in conversion rates.

It’s obvious that making an attempt to speed up your site — even by a fraction of a second — can have a significant influence on conversions.

How Your Website Speed Influences Your Rankings

Now that Google considers speed when ranking sites, your load times can have an impact on how easily users can find you in the first place.

This is especially true now that Google has launched its mobile-first index.

Have you heard anything about it?

Beginning in December 2017, the search engine began ranking all search results based on mobile versions of pages.

In 2015, mobile searches surpassed desktop searches for the first time, and their share of total searches continues to grow.

This suggests that tailoring Google’s search results to mobile users is in Google’s best interests. They don’t want to direct their customers to websites that don’t load or function correctly on their phones.

As a result, even on desktops, the mobile user experience will now have a substantial impact on search rankings.

This is the polar opposite of how the index worked previously.

User experience has long been a ranking factor, but prior to this change, it only considered desktop experience. As a result, even if a site provided a poor mobile experience, it still had a chance to rank on page one.

This is no longer true.

Pages are now indexed and ranked depending on how well they work on mobile devices.

So, if you want to maintain (or increase) your ranks and exposure, you need to know how to speed up your website. Regardless of browser or screen size, you must have a website that provides a speedy and straightforward user experience.

Now, for that, you must know the score and issues in load time of your website pages.

One of the best available tools for that is the page speed insights tool, let’s talk about it.

Let’s Learn to Use PageSpeed Insights Tool

Most websites are slow to load because of large images that take up too much space. But, that’s not the issue for every website, there can be more possible issues.

To begin, launch PageSpeed Insights and enter your website’s URL into the bar:

To run a quick test on your site, click “Analyze.”

The final report gives you all the necessary information about why your site loads slow and what you should do to improve it.

Here’s how my report looks:

It’s 93/100. which is not great. It’s not terrible either, though. Almost always, something can be done better. After that, we’d like to run a separate test for our mobile site.

The PageSpeed Insights tool also brings the data of your site’s performance on mobile.

To try it out, go to Test My Site. Enter your website’s URL and press enter:

This report will take a few minutes to generate, but it will provide you with a detailed breakdown of how your mobile site compares to industry standards.

It even brings the numbers of how many customers/users you lost due to the low speed of your site.

Here’s how my data looks:

My Website’s load time on mobile is 3.1 seconds.

Keep in mind that Google’s recommended load time is three seconds or less. That means that my speed isn’t up to par with industry standards. Due to that, I am losing up to 10 per cent of my visitors simply from poor speed performance


Here’s what my site’s mobile test represents when I compare it to the industry standards:

Even if I am still in the top-performing sector, I am not where I should be if I want to optimize the efficacy of my website or drive more visitors and conversion

Continue scrolling down and Google will give you an estimate of what your top fixes could do for your website:

Google claims that with a few tweaks, I could cut my load times by about three seconds. That means my website might potentially load in under a second!

That’s fantastic. This is something you should do, believe me, if you want to save 10% or more of your visitors.

Run this mobile site test on your website to see what adjustments you need to make.

Best Seo Practices For A Better Page Speed

Here are some of the many ways to speed up your page:

Turn On Compression

Gzip, a file compression software application, can be used to reduce the size of CSS, HTML, and JavaScript files that are larger than 150 bytes.

Gzip should not be used on image files. Instead, compress these in a program like Photoshop, where you can keep control over the image’s quality.

CSS, JavaScript, and HTML Should All Be Optimised

You can significantly increase page speed by optimizing your code (including removing spaces, commas, and other unnecessary characters). Removing unnecessary code comments and formatting can be highly beneficial. Google recommend tools like CSSNano and UglifyJS for the same.

Cut Back On Redirects

When a page redirects to another page, your visitor must wait for the HTTP request-response cycle to complete. For instance, if your mobile redirect pattern is as follows:

example.com -> www.example.com -> m.example.com -> m.example.com/home

Now every unnecessary redirect increases your page’s load time.

Remove Javascript That Is Rendering-blocking

Before they can render a page, browsers must first construct a DOM tree by parsing HTML. If your browser comes across a script during this process, it must stop and execute it before proceeding.

Google recommends avoiding or limiting the use of blocking JavaScript.

Take Browser Caching in Use

Browsers cache a vast range of information including stylesheets, images, JavaScript files, and so on, so that when a visitor returns to your site, the browser does not have to reload the entire page.

Check to see if your cache has an expiration date set using a tool like YSlow.

Then you can tell it how long you want the information to remain cached in your “expires” header. Normally a year is a reasonable time period unless you change your site’s design frequently.

More information about leveraging caching can be found on Google.

Look for Your Server Response Time

Your server response time is affected by the quantity of traffic you receive, the resources each page consumes, the software your server employs, and the hosting provider you use.

To enhance your server response time, look for and fix performance bottlenecks like sluggish database queries, poor routing, or a lack of appropriate RAM.

The optimal server response time is under 200 milliseconds. Learn how to reduce the time it takes to get to the first byte.

Get Help From A Content Distribution Network

Content distribution networks (CDNs), also known as content delivery networks, are server networks that distribute the load of delivering content.

Essentially, copies of your site are stored at multiple, geographically diverse data centres so that users can access your site more quickly and reliably.

Image Optimization

Make sure your images aren’t any bigger than they need to be, that they’re in the right file format (PNGs are better for graphics with fewer than 16 colours, while JPEGs are better for photographs) and that they’re compressed for the web.

Use CSS sprites to create a template for all the images that are used frequently on your website, which usually includes buttons and icons.

Now what CSS sprites do is that it combines all your images to form a single large image, so that they can load now all at once (which makes a decrease in HTTP requests) and then display them like before on the sections they were on. 

This means you save load time by not requiring users to wait for multiple images to load.


As Google is focusing so much on mobile now, it is a must to optimize your website for mobile too. Looking forward, mobile searches are gonna take over desktop, so optimizing websites for mobile now can get you a step in lead than your competition.


1 thought on “Why Pagespeed Is Important And How To Improve It?”

  1. Pingback: Mobile SEO Guide: 6 Ways To Improve Your Ranking - ItsGeekynerd

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