If you have a website of your own and you realize that it’s not performing well or you are not getting much organic traffic, the thing you would need to adjust to get ranked higher in SERPs (Search Engine Result Pages) is simply the SEO of your site. Pretty simple, right? Now let’s start and we’re gonna talk about, what is SEO? What goes into it? And basically how it works to improve your site’s rankings?
Table Of Content
- 1 Definition of SEO?
- 2 What goes into it?
- 3 How exactly does SEO work?
- 4 Why does your business need SEO?
- 5 Where to start?
- 6 The Evolution
Definition of SEO?
SEO stands for Search Engine Optimization, which simply means a process of improvements on your site to make it more visible in search engine results so that whenever people search for products or services related to your business, your website comes visible on the first page as an organic result, which would directly mean getting more quantity and quality traffic.
What goes into it?
To understand further what it does specifically, let’s break the definition and look into the terms:
Quantity of Traffic:- SEO helps your website to rank better on SERPs so that whenever someone comes on any search engine finding a product or service that you have, you can be on the first page to give it to them.
Quality of Traffic:- Now when you have traffic, you want them to be there clearly for you, ex- if you’re a farmer and you’re selling Apples online, but a search engine shows you to someone who is trying to buy Apple electronics, that wouldn’t be a good thing. So with quantity, you would need quality too on the viewers of your site.
Organic Results:- Many people use ads to rank higher, but organic results are those which you don’t pay for, it is simply any unpaid traffic that comes from SERPs.
How exactly does SEO work?
Think of a search engine as a library, you asked the librarian (or searched something on a search engine) and he gave you a long list of books (search results) that matches your needs.
Now let’s figure out how that librarian knows and figures out what you need?
Think of the Search engine as a librarian and search results as books, Google (or any search engine you’re using) has a crawler (collector), the collector goes in the market (internet) and collects all the information about all the books ( search results) available. It comes back to the librarian (search engine) and creates an index (section of books). Then the index is sent to the critic (Algorithm) which checks, reads and reviews all of the books (search results) and come up with the best one to match your needs. Then the librarian (search engine) shows you that result.
Wanna Learn More: How Google Search Organizes Information? – ItsGeekynerd
Why does your business need SEO?
SEO is the central part of digital marketing as people do trillions of searches every year, frequently with a commercial objective to learn information about products and services. Search is always the dominant source of digital traffic for brands and complements other marketing channels.
Though, the search results have been evolving through the past few years to provide users more immediate answers and information that is more reasonable to maintain users on the results page rather than losing them to other websites.
Furthermore, features like rich results and Knowledge Panels in the search results can boost visibility and deliver users additional information about your company directly in the results.
Overall, SEO is the core of a holistic marketing ecosystem. When you understand what your website users need, you can then carry out that knowledge across your campaigns (paid and organic), on your website, through your social media properties, and more.
Where to start?
Now, if you want to learn SEO and start improving your site, the following are the basics where you can start from:-
Making an SEO-friendly site – When you start walking the SEO paths, creating or improving a site to be SEO-friendly can boost your speed. The practices would include SEO-friendly domain names and generating internal links.
Content is the King – What’s a site without content, but SEO on content has some different variables to look upon like keyword research, creating it simple to understand and many more. On-Site and Off-Site Topics are very important to cover out.
Generating links – Generating internal links, outside links, managing nofollow and considering guest posts are some of the pillars of a successful SEO site.
These were the very basics of SEO from where you can start improvising your site.
Wanna Learn More: Boost SEO | How to improve SEO | Increase SEO – I AM UR TEACHER
Algorithms of search engines keep changing from time to time to provide audiences with the best content, search engine optimizations and its tactics to change with it, so you have to keep updating your working methods.
I believe you would have understood the basics of SEO, and still, if you have any doubts you can contact us and we would love to solve your query. And if you are feeling stuck due to SEO problems on your site, let us make the way clear for you, we provide SEO services that you can trust and see the change in your site very soon.