On-Page SEO, one that shows you straight results.
On-Page SEO is all about optimizing the elements on your website in order to align them with Google’s guidelines to rank higher on SERPs.
While Off-Page SEO is indirect, on-page SEO is the direct indicator and gives you fast and visible results.
Basic On-Page SEO techniques include creating quality content, keyword optimization, increasing page speed and much more.
In this On-Page SEO Guide, we will unbox On-Page SEO Complate Guide Step by Step.
After reading this guide, you’ll know,
Buckle Up, here we go!
First things first,
What is On-Page SEO?
On Page SEO Definition
On-Page Optimization is basically the procedure of improving the content, design and speed of the website for search engines and users.
On-Page SEO activities include all the optimizations done on your website.
Unlike, Off-page SEO where all of the optimizations are done off the website to gain positive links and signals.
If you want to learn more differences between them and major factors, you can head to On-Page SEO vs Off-Page SEO (link to be added soon).
Why is On-Page SEO Important?
So, even after the thousands of minor and major changes in algorithm, can traditional On-Page SEO still help you in 2022?
The answer is YES!
Google itself said in “How Search Works” that:
The most basic signal considered while finding the best results for a keyword is if the web page includes the same keywords.
Also, as the Google search algorithm is getting more and more complex, the user-focused On-Page SEO elements are expected to be more crucial.
A proper On-Page SEO Optimization helps search engines understand your content and web pages properly.
That helps them to rank the most relevant URLs on top. Users too would love your efforts in On-Page SEO Optimization in form of better site speed and clear design.
And after all, why would you ignore On-Page Optimization, when it is improving your site’s entire content, design and speed. It’s obvious that a better site would gain better results.
As these are the very primary things someone would want from a site,
- Quality Content,
- Clear Design
- Fast Speed.
On-Page SEO Analysis and Optimization have much more than just getting your content and speed right.
To make your content rank on Google’s first page, you would need to focus on,
- User Experience
- Search Intent
- URL Optimization
- On-Page SEO Meta Tags
- Bounce Rate and Dwell Time
On-Page SEO Techniques And Activities 2022
Now that we know what is On-Page SEO and why it is important, let’s see how to do your On-Page SEO. Further, we will discuss the best On-Page SEO Tactics to help you rank on the first page.
First in our On-Page SEO checklist is content. Content is undoubtedly among the most crucial on-page SEO elements. As everything that your website stands on is content. So, let’s see what tactics does on-page include for your content.
We all have heard “Content is King”. And that needs no explanation. You can drive thousands of people by doing SEO but it all will go to nothing if your content isn’t good or satisfactory.
SEO can help your website thrive only when you have high-quality content to offer.
Now, the big question is,
What Is Good Content?
Good content worthy of considering high-quality have these characteristics:
Original Content: That should come without saying. Every, text, graphic, document that you tend to offer as content must be original and of your own.
Content that is specially written for your website: Now if you have even created content on your own but it’s already published somewhere, then it’s not good too.
Useful Content: You can’t just post anything out there considering that it’s original. The content must have some value to offer to the readers.
Well-Researched Content: Content that lacks research creates a bad image for the brand and website. A well-researched content helps you create a positive brand image.
Unbiased Content: Giving readers information on any topic, product or carrying out differences among things. Make sure that you show both sides of the coin and do not let your personal feelings interfere.
Search Intent Satisfying Content: After covering all of the above-mentioned characteristics, remember to align your content with the intent of the searcher. Make sure that the audience you’re writing content for searches with the same intent. For instance, if your target audience searches for “what is on-page SEO”, you cannot write your content about “Best on-page SEO services”.
Adding the right keywords to your content is the most basic on-page SEO strategy. And can be said, Most Important too. As matching the keywords of search and webpages is the very first step Google does to determine rankings in SERP.
If you don’t know where to start, we have designed an easy keyword research process for you. You can read it here: How to do keyword research
Using Target Keywords in the first 100 words
This one might seem a little old but it can still make a difference.
You simply just have to write your main keywords in the first 100-150 words of the blog and you’re done.
Another on-page keyword optimization technique is keyword frequency.
As the name suggests, keyword frequency is how many times a keyword appears on the content.
Google does not claim it as an on-page SEO rankings factor but SEO professionals have shown with experiments that it really works.
The only condition is not to put it forcefully, it must come naturally.
There’s no specific number that helps. But it is seen that even web pages with even less than 0.5% frequency of main keywords on the page have ranked on top.
So, yes it helps till it comes naturally. Just make sure you avoid keyword stuffing.
Readability too ain’t an official on-page SEO ranking factor but it is surely worth considering. As the readable text is easy for readers and Google to read and understand.
Having readable text helps in having a low bounce rate, increasing conversions, engagement period and ultimately ROI.
Page Title and headings
These might be the first things that a user see on your website, so clearly it has to be attractive enough to make them keep reading. Now let’s see on-page optimization techniques to improve page titles and headings.
Title Tag and Meta Description
A title tag is a blue line in search results that displays the title of the content. This is the very first thing that a user will see on your web page.
They have to click that to navigate through your site. Search engines use them to decide whether your content is relevant to the search query or not.
The meta description is the short area below the title tag that shows users a summary of your webpage.
Meta descriptions do play an important role to decide your CTR (Click-Through-Rate).
While meta descriptions are believed to have less or no effect on direct rankings. But they do surely help a user know what you offer on your page and how can you offer the answer he is searching for.
This is one of the most used and crucial on-page search engine optimization techniques.
Now, the question comes of how to write an SEO title tag and description?
A title tag can be considered good enough it is,
- In the 60 to 65 character limit (62 is a safe spot)
- Includes keywords towards the start of your tag
- Has power words (i.e, free, easy, numbers)
A meta description can be considered good enough it is,
- In the 155 to 160 character limit
- Summarize what users will find on your page
- Has main keyword
- Attractive enough to make a user click on it
Using multiple headers like H1, H2, and H3 tags on your web pages helps you in on-page optimization in two ways.
- Better User Experience
- Helping Google Better Understand Your Content
For first, if you are given a straight wall of text, you’re less likely to read it and would even get bored too soon. But if you’re given the same content with headings and subheadings, you’ll be more likely to read it.
Headers make the content look easier to read and understand.
Multiple headers help a reader understand the flow of content fast which improves the entire user experience of the web page. And user experience is an important on-page SEO ranking factor of Google.
Now for the second, headings and subheadings also help Google understand your content better too. As crawler bots read the content of a web page, the subheadings help them understand what is the main topic and what’s the body of the content.
Now you can benefit through it by adding the main keyword in your subheadings NATURALLY. Because, if the keyword seems a little odd or unrequired, it might do more harm than good.
Google themselves has stated that URLs help them understand a webpage better. And that makes the optimization of URLs much more important. So, how you can do that?
A URL can be considered if that includes:
- Your primary keyword is placed as left as possible
- Have real words, do not make your URL too hard to read.
- Is short and sweet
- Have hyphens between words
- Avoids session ID
Next in our On-Page SEO checklist is page speed (or site speed). The speed of your site does have a great impact on your website’s rankings.
A good site speed can give its visitors a fulfilling experience. Resulting in a better user experience of the web page,, which is a direct ranking factor.
Fasten your Site Speed
Improving the overall speed of your website and web pages is very crucial while doing on-page SEO analysis.
As visitors expect a site to load in under three seconds otherwise they head back to the SERP which increases your bounce rate.
Now to prevent that, you can take use on-page SEO tools like Google Pagespeed Insights. The tool will give you a broader image of your site’s current speed and improvement areas.
Most General and Efficient suggestions include:
- Compressing file sizes of images
- Reducing redirects
- Utilizing browser caching
- Minifying coding
- Using a CDN (content distribution network)
Linking: Internal and External
Linking is also an important and helpful technique that must be included in your on-page SEO strategy.
Using Internal Links
Internal links are basically the links on your web page leading to other pages of your site. Internal links are a core element of on-page SEO for two reasons:
- Internal links help crawlers to identify, crawl, and index web pages on your site
- Internal links make users stay on your site longer
One thing to make sure of while implementing internal linking is that use appropriate anchor text for the links. Inappropriate internal links make a bad reputation for your site in eyes of users and Google.
Using External (Outbound) Links
External linking is adding links to your web pages that lead to different websites on the web. External links help you in two ways,
- They help Google clarify your page’s topic
- They indicate to Google that you offer a lot of quality info
And this helps your site rank higher in SERP.
This might sound like just a theory but it was proved by SEOs at Reboot Online.
To prove this, they created 10 new websites. In 5 of them, they implemented external linking by linking the web pages to authority sites. While the other 5 had no external links.
And they witnessed that all 5 websites with external links ranked higher than the ones without external links.
Advanced On-Page SEO
While the above ones are considered the general on-page optimization techniques. The following ones raise the bar a little. Not to be confused, each and every one of them is crucial and highly effective.
Structured data or schema, as the name suggests structure the data on your web page in order to help Google understand it better.
Schema ought to be an important part of your on-page SEO audit.
It works as, consider you have a product page that shows prices, specifications, availability and reviews of the product. Structured data will show that information in a specific way to Google in the HTML, making it better understand the content on the web page.
Types of Structured Data
There are several structured data formats to represent a variety of things, including:
- Job postings
- Local business info
- Star ratings
Another benefit that schema offers is that Google shows it as a “rich snippet” in the search results. And rich snippets do increase a web page’s CTR.
Graphics and Multimedia Elements
Graphics or images particularly are crucial for a better presentation of the content. They make the information easier and fun to understand.
The catch is, Google does not understand images directly and they also slow down the loading speed of the page.
Best practices for SEO optimizing images
- Use original images
- Reduce the file size of the images
- Use an ALT tag to describe the image
- Do not randomly name images; use descriptive names
- Use a Content Delivery Network
Around 60% of all the searches occurring on Google are coming through mobile devices. So, by optimizing this you can actually double your traffic.
Now how to do that?
Simply check if your site is mobile-friendly or not. You can make use of on-page SEO checking tools especially Google mobile-friendly tool.
And if you find out that it’s not, then do the needed to make it mobile-friendly. Then publish and check your website on your mobile to see if every element is at its allocated place or not.
The word on the street is that comments do not work anymore. But the statement holds no fact.
Gary Illyes from Google himself stated that comments are an indication that people like and interact with your content.
Also, some users that read your content might wait to read comments too, which increases the engagement rate and helps you build a community.
Voice Search SEO
Voice Search is on exponential growth.
The numbers are growing amazingly. And optimizing for voice searches could turn out to be an ace for you.
So, how to do that?
The easiest way is to create FAQs pages.
A survey had reported that answers coming up in voice search results are most likely to be FAQS from different sites.
Let’s sum this all up.
So, on-page search engine optimization means all the practices that are applied on your site in order to improve the rankings on SERPs.
On-Page SEO benefits are straightforward and visible. To say simply, it directly impacts the rankings of the website.
Now, how to improve it?
Above are the best on-page SEO techniques that one can apply to better the performance of the website. Some of them are, analyzing and adding keywords on web pages, optimizing the metadata, fastening the page load time and much more.
Techniques of On-Page SEO differ according to purposes.
As for an e-commerce on-page SEO, one can apply structured data to improve CTR. Or, for a local on-page SEO, optimizing metadata and gaining more comments/reviews can be quite helpful.
You can do this by yourself, or you can hire someone offering on-page services to ease your workload. If you’re still confused and want to discuss it with professionals, feel free to mail us at [email protected].
I hope you would have found all the answers you were searching for, if not then the comment box is wide open for you. Ask your queries and we will be more than happy to help you out.