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Why Website Speed Is Important And How To Increase Page Speed

Improve Your Pagespeed
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Do you know?

Delay of a mere second of page load time (pagespeed) can lead up to:

  • 11% decrease in page views
  • 16% downgrade in customer satisfaction
  • 7% conversion loss

If your site took even mere seconds extra to load a page, you can lose a considerable amount of potential customers or users.

And Jugaad (makeshift) doesn’t work here.

So, you have to make your website fast, it will benefit with your Google’s rankings and will also keep your bottom-line profits high.


How Website Speed Optimization Affects Your Conversions

Slow websites take you away from your customers and it has to be stopped.

Buyers expect websites to load in less than two seconds, according to 47% of respondents. A page that takes three seconds or more will be abandoned by 40% of users.

If your site takes more than three seconds to load, you’ve already lost nearly half of your visitors.

That’s right, you read correctly.

That in itself is a significant setback for your conversion rates.

And for those who do stay, your slow load times may deter them from returning in the future. According to one survey, 79 per cent of users stated they would not return to a website that failed to meet their expectations.

Website Performance Affect Shopping Behavior
Website Performance Affect Shopping Behavior

How Pagespeed Boost Conversion For Businesses.

According to the same survey, 52 per cent of shoppers believe that quick page loading is important for site loyalty, and 44 per cent say they tell their friends about bad site experiences.

The results of this study conclude that a one-second delay can diminish consumer satisfaction by almost 16%.

Walmart’s increased conversions and revenue after enhancing site speed are some of the best examples.

They noticed that visitors who converted received pages that loaded twice as quickly as visitors who did not convert during their preliminary investigation.

This clears out that the faster a page loads, the more conversions it can make.

Walmart reported the following results at the conclusion of their website speed optimization:

They saw up to a 2% increase in conversions for every one second of site speed improvement.

They increased incremental revenue by up to 1% for every 100 ms improvement.

Walmart Pageload Data
Walmart Pageload Data

In another study, the relationship between load times and conversion rates revealed that one extra second of load time resulted in a 25% decrease in conversion rates.

Impact of pagespeed on conversion

It’s obvious that making an attempt to speed up your site — even by a fraction of a second — can have a significant influence on conversions.


How Your Website Speed Influences Your Rankings

Now that Google considers speed when ranking sites, your load times can have an impact on how easily users can find you in the first place.

This is especially true now that Google has launched its mobile-first index.

Have you heard anything about it?

Beginning in December 2017, the search engine began ranking all search results based on mobile versions of pages.

In 2015, mobile searches surpassed desktop searches for the first time, and their share of total searches continues to grow.

This suggests that tailoring Google’s search results to mobile users is in Google’s best interests. They don’t want to direct their customers to websites that don’t load or function correctly on their phones.

As a result, even on desktops, the mobile user experience will now have a substantial impact on search rankings.

This is the polar opposite of how the index worked previously.

User experience has long been a ranking factor, but prior to this change, it only considered desktop experience. As a result, even if a site provided a poor mobile experience, it still had a chance to rank on page one.

This is no longer true.

Pages are now indexed and ranked depending on how well they work on mobile devices.

Mobile-first index ranking
Mobile first index ranking

So, if you want to maintain (or increase) your ranks and exposure, you need to know how to speed up your website. Regardless of browser or screen size, you must have a website that provides a speedy and straightforward user experience.

Now, for that, you must know the score and issues in load time of your website pages.

One of the best available tools for that is the page speed insights tool, let’s talk about it.


Let’s Learn to Use PageSpeed Insights Tool

Most websites are slow to load because of large images that take up too much space. But, that’s not the issue for every website, there can be more possible issues.

To begin, launch PageSpeed Insights and enter your website’s URL into the bar:

Page speed insight
Page speed insight

To run a quick test on your site, click “Analyze.”

The final report gives you all the necessary information about why your site loads slow and what you should do to improve it.

Here’s how my report looks:

Pagespeed Insight Desktop
Pagespeed Insight Desktop

It’s 93/100. which is not great. It’s not terrible either, though. Almost always, something can be done better. After that, we’d like to run a separate test for our mobile site.

The PageSpeed Insights tool also brings the data of your site’s performance on mobile.

To try it out, go to Test My Site. Enter your website’s URL and press enter:

This report will take a few minutes to generate, but it will provide you with a detailed breakdown of how your mobile site compares to industry standards.

It even brings the numbers of how many customers/users you lost due to the low speed of your site.

Here’s how my data looks:

Test my site thinkwithgoogle
Test my site thinkwithgoogle

My Website’s load time on mobile is 3.1 seconds.

Keep in mind that Google’s recommended load time is three seconds or less. That means that my speed isn’t up to par with industry standards. Due to that, I am losing up to 10 per cent of my visitors simply from poor speed performance

Here’s what my site’s mobile test represents when I compare it to the industry standards:

Pagespeed Insight Mobile
Pagespeed Insight Mobile

Even if I am still in the top-performing sector, I am not where I should be if I want to optimize the efficacy of my website or drive more visitors and conversion

Continue scrolling down and Google will give you an estimate of what your top fixes could do for your website:

Pagespeed Insight Mobile Opportunities
Pagespeed Insight Mobile Opportunities

Google claims that with a few tweaks, I could cut my load times by about three seconds. That means my website might potentially load in under a second!

That’s fantastic. This is something you should do, believe me, if you want to save 10% or more of your visitors.

Run this mobile site test on your website to see what adjustments you need to make.

Alternatively you can use Experte.com’s Pagespeed Tool for better website speed performance details in bulk.

Best Seo Practices For A Better Page Speed

Here are some of the many ways to speed up your page:

Turn On Compression

Gzip, a file compression software application, can be used to reduce the size of CSS, HTML, and JavaScript files that are larger than 150 bytes.

Gzip should not be used on image files. Instead, compress these in a program like Photoshop, where you can keep control over the image’s quality.

CSS, JavaScript, and HTML Should All Be Optimised

You can significantly increase page speed by optimizing your code (including removing spaces, commas, and other unnecessary characters). Removing unnecessary code comments and formatting can be highly beneficial. Google recommend tools like CSSNano and UglifyJS for the same.

Cut Back On Redirects

When a page redirects to another page, your visitor must wait for the HTTP request-response cycle to complete. For instance, if your mobile redirect pattern is as follows:

example.com -> www.example.com -> m.example.com -> m.example.com/home

Now every unnecessary redirect increases your page’s load time.

Remove Javascript That Is Rendering-blocking

Before they can render a page, browsers must first construct a DOM tree by parsing HTML. If your browser comes across a script during this process, it must stop and execute it before proceeding.

Google recommends avoiding or limiting the use of blocking JavaScript.

Take Browser Caching in Use

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Browsers cache a vast range of information including stylesheets, images, JavaScript files, and so on, so that when a visitor returns to your site, the browser does not have to reload the entire page.

Check to see if your cache has an expiration date set using a tool like YSlow.

Then you can tell it how long you want the information to remain cached in your “expires” header. Normally a year is a reasonable time period unless you change your site’s design frequently.

More information about leveraging caching can be found on Google.

Look for Your Server Response Time

Your server response time is affected by the quantity of traffic you receive, the resources each page consumes, the software your server employs, and the hosting provider you use.

To enhance your server response time, look for and fix performance bottlenecks like sluggish database queries, poor routing, or a lack of appropriate RAM.

The optimal server response time is under 200 milliseconds. Learn how to reduce the time it takes to get to the first byte.

Get Help From A Content Distribution Network

Content distribution networks (CDNs), also known as content delivery networks, are server networks that distribute the load of delivering content.

Essentially, copies of your site are stored at multiple, geographically diverse data centres so that users can access your site more quickly and reliably.

Image Optimization

Make sure your images aren’t any bigger than they need to be, that they’re in the right file format (PNGs are better for graphics with fewer than 16 colours, while JPEGs are better for photographs) and that they’re compressed for the web.

Use CSS sprites to create a template for all the images that are used frequently on your website, which usually includes buttons and icons.

Now what CSS sprites do is that it combines all your images to form a single large image, so that they can load now all at once (which makes a decrease in HTTP requests) and then display them like before on the sections they were on. 

This means you save load time by not requiring users to wait for multiple images to load.


Conclusion

As Google is focusing so much on mobile now, it is a must to optimize your website for mobile too. Looking forward, mobile searches are gonna take over desktop, so optimizing websites for mobile now can get you a step in lead than your competition.


FAQs

What is meant by page speed?

A page speed can be defined as the time it takes for a webpage to load on a website. It’s usually measured in seconds, milliseconds, and kilobytes (which is how many bytes take up one kilobyte). Page loading speed is calculated by dividing the total bytes of data loaded by the total time it took to load.

For example, if you have a 1mb website that loads in 3 seconds, your page speed would be 3 seconds divided by 1mb = 3/1 = 300 milliseconds per byte.

What is a good page load speed?

A good page load speed is anything under 2 seconds. If your page loads in 2.5 seconds or less, you’re doing well.

What is page speed in SEO?

Page speed is the measure of how quickly a webpage loads and renders when viewed by a user. This includes how long it takes for the text on a webpage to appear, as well as how quickly a webpage fully loads. Page speed is considered an important factor in Google’s ranking algorithm.

How important is page speed?

Page speed is important to SEO because it is a ranking factor. If your website loads slowly, Google will find other websites that load faster and rank them higher in search engine results pages. You need to keep up with the times, so make sure your site isn’t slowing down for your users or for Google.

How can I increase my mobile speed?

There are a few ways that you can increase the speed of your mobile site. The most effective way is to use a service like Cloudflare which will help you improve your speed, reduce server costs, and get to the root of issues that may be contributing to slower speeds. This service also allows for improved analytics so that you can better understand what’s slowing down your site and how to fix it.

Another way to improve mobile speed is to make sure that there aren’t any unnecessary redirects happening on a page. If you find something like this happening, try adding a canonical tag or meta description tag to the page in question.

Some other mobile-related tips include ensuring that your images load quickly and test out different parameters for caching and compression in order to see what works best for individual pages (and why).

What makes a website slow?

Website speed is mainly affected by three factors. One, the size of your website in pages and files. Two, the amount of Javascript your website uses. Three, the length of time it takes for your site’s content to load.

The best way to determine whether a website is slow is to look at its loading speed in seconds (or milliseconds). If this number is above two seconds, you could say that your website is poor. Of course, this may vary depending on the number of unique visitors you have per day and where they come from, but overall, it’s a good metric to evaluate if a website is fast or not.

How do I fix a slow website?

It might be tempting to skip over this tip, but it’s important to make sure your website is running smoothly. One of the most common causes of slow websites is server-side scripting.

Head to your hosting company and ask them for a server analysis. They’ll be able to tell you what kind of scripts are running on your site, how many users are accessing it at the same time and whether or not you have high CPU usage. If you don’t already have a host, make sure to do your research before signing up with one.

Does Page Speed affect SEO?

If you have a website, it’s likely that you’ve heard that page speed is essential for SEO. Page speed is something that affects ranking in Google, and if your website isn’t loading fast enough, you may be penalized or even de-indexed from search engines. This can lead to a loss in revenue and poor click-through rates, since the average page takes about three seconds to load on average.

However, there are other factors that affect how well your site ranks in Google. These include things like the number of backlinks to your website and the quality of content on your blog. If you have a slow site, but have an excellent blog with high-quality content, you might still rank well due to these other factors.

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3 thoughts on “Why Website Speed Is Important And How To Increase Page Speed”

  1. Hey I know this is off topic but I was wondering if you knew of any
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    1. Hi, if your are looking for plugin that can share your new blog post on your twitter or any other social media. I would suggest you using jetpack. Go to sharing section of the jetpack setting and connect you social media handle and then it will automatically share you newly post article to those sical platform.

  2. Hmm is anyone else having problems with the
    pictures on this blog loading? I’m trying to
    figure out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

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