In March 2021, Google played an ace named “Mobile-First Indexing“, giving the SEOs new chapters to cover.
As we all noticed that Google is putting mobile priorities over the desktop, with the constant rise in the number of users on mobile google has finally termed “Mobile-First Indexing” making mobile users their favourites.
But what does that mean for your website? Well, it does mean a lot. If your website isn’t mobile-friendly then you might be on the edge of getting wiped out.
For preventing that to happen, let’s learn what is actually mobile indexing, its effects on SERPs and how you can turn the change favourable for you.
Let’s Get Going!
Who can explain Google’s Update better than Google himself:
“Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query.”
Simply put, Google is catering to its user base on mobile by rewarding websites that deliver a fantastic experience because most of the searches are conducted on mobile devices.
The significance of moving to 100% mobile-first indexing is massive, as many businesses in the past have focused on making a website for desktop taking mobile as the second thing. For some businesses (like B2B) this makes sense as the centre of their user base still comes from the desktop.
But that doesn’t change the mood of Google. Moving forward if your website ain’t mobile-optimized or worse, if your website doesn’t have a mobile version, your organic traffic can face a drastic drop down or in the worst case, you could’ve gotten wiped out.
Below are the best ways suggested by Google himself that can help you thrive after the mobile-first indexing update.
Let Googlebot access and render your content
Make sure Googlebot can access and render the content and resources on your mobile page.
On both the mobile and desktop sites, use the common meta robots tags. When your site is enabled for mobile-first indexing, Google may fail to crawl and index your page if you use a different meta robots tag on the mobile site (particularly the noindex or nofollow tags).
When a user interacts, don’t lazy-load primary content. Content that needs user involvement (such as swiping, clicking, or entering) will not be loaded by Googlebot. Make sure Google can see the stuff that has gotten lazy-loaded.
Allow Google to crawl entirely. Several resources have different URLs on mobile than those on the desktop. So it is important that you make sure they disallow directive ain’t hindering the path of Google bots.
Keep Content Same On Both Mobile And Desktop
It’s so important that the mobile and desktop sites have the same content. If the mobile site has less content than the desktop one, you must optimize that and make sure most of the content matches both.
You can employ a different design on mobile to improve user experience (for example, shifting content into accordions or tabs); just make sure the content is the same as on the desktop site because the mobile site accounts for nearly all indexing on your site.
WARNING: If you want your mobile page to have less content than your desktop page, you should expect some traffic loss when you enable mobile-first indexing because Google won’t be able to obtain as much information from your website as before. To save space, consider putting material into accordions or tabs instead of eliminating it.
Keeping the headlines exactly the same clear and comprehensible as they are on the desktop sites is highly recommended. As the content is the same in both, the changes in layout can cause trouble to Google while connecting them.
Maintain Your Structured Data
Make sure that structured data is present on both versions of your site if you have it. Here are a few things to look into:
Keep an eye on the structured data, as they must be the same on your mobile and desktop site. Start with Breadcrumb, Product, and VideoObject structured data if you have to prioritise which types you add to your mobile site.
Train Data Highlighter on your mobile site if you’re using it. Check the Data Highlighter dashboard for extraction issues if you’re using Data Highlighter to supply structured data.
Make both versions of your site use the same metadata.
Make sure both versions of your site have the same meaningful title and meta description.
Need Of Better Placement Of Your Ads
Allowing advertisements to affect your mobile page ranking is not a good idea. When showing ads on mobile devices, adhere to the Better Ads Standard. Ads near the top of the page, for example, can take up too much space on a mobile screen, resulting in a poor user experience.
Optimize Your Visual Content
Keeping Track Of Images
Ensure that your mobile site’s photos follow image best practices. We recommend, in particular, that you:
High-resolution pictures are required. On the mobile site, avoid using photos that are too small or of a low resolution.
For images, choose a supported format. Don’t utilise tags or formats that aren’t supported. Google, for example, can index.jpg pictures in the <image> element inside an inline SVG, but our systems can’t index a.jpg image in the <image> tag inside an inline SVG.
Don’t use URLs that change every time the page When it comes to photos, avoid using URLs that vary every time the page loads. If you use URLs that change frequently, Google won’t be able to properly process and index your resources.
Make sure the alt text for photos on the mobile site matches the alt text on the desktop site. On your mobile site, just like on your desktop site, use descriptive alt text for photos.
Make sure the material on the mobile page is just as nice as it is on the desktop page. On the mobile site, use the same descriptive titles, captions, filenames, and text relevant to the photos as you do on the desktop site.
While your site converts to mobile-first indexing, you may observe a temporary reduction of image traffic if your desktop and mobile sites use distinct image URLs. This is due to the fact that the image URLs on the mobile site are new to Google’s indexing, and it will take time for the new image URLs to accumulate enough historical search results to improve their ranking. Use the same image URLs on both versions of your site to avoid a temporary loss of picture traffic. You don’t need to do anything if you don’t mind a short loss of image traffic.
Make sure your mobile site’s videos fit video best practices. We recommend, in particular, that you:
For your videos, avoid using URLs that vary every time the page loads. If you employ often changing URLs for your resources, Google won’t be able to effectively process and index them.
Use a compatible video format and place videos in supported tags. The presence of an HTML element, such as <video>, <embed>, or <object>, in the page defines videos.
On all your mobile and desktop sites, use the same video structured data. Check your structured data for further information.
Place the video at a place where it’s not hard for users on mobile to find it, because if the users need to scroll a lot to find the video, it would decrease the video’s rankings and user interactivity as well.
Making A New Website? Focus On Mobile
If you’re about to make a new website, focus on mobile. The desktop should not be ignored too, it’s important to have a good UX there too, but mobile compatibility should be the priority.
After this game-changing update, it’s just for everyone to make mobile users their priority to rank well on Google. You must carry out the above-mentioned practices in order to assure Google that you’re good to go on top.
Thank you for reading along, it meant a lot to us.
I hope you have found all the answers you were looking for, if not! Then the comment box is wide open for you or you can mail ([email protected]) us, we promise you to reply as fast as possible.
What is mobile-first indexing?
When a website is optimized for mobile devices, it is called “mobile-first indexing”. This means that the website will be seen by search engines as more relevant for mobile users than desktop users.
The main difference between these two types of SEO is the way in which pages are indexed and analyzed by search engines. Desktop-optimized websites will have their content analyzed based on keywords while mobile-first websites are analyzed based on the user’s location, device and other factors.
If you want to know where your websites stands, you can use a tool such as Google Webmaster Tools or SEMrush to find out information about your website’s mobile optimization.
What does mobile-first indexing mean for SEO?
The term “mobile-first indexing” has recently been coined and refers to how search engines such as Google prioritize the indexing of websites for mobile devices. The idea behind this is that if a website is optimized for mobile devices first, it will be given priority over a desktop-optimized website when the two are competing for traffic from the same search engine result page.
For example, if someone searches on their desktop computer for a product which has been optimized for mobile devices, and another person searches on their mobile device for the same product, the optimized version will rank higher in search results than the desktop version.
This means you should consider optimizing your website with this in mind so that you can improve your chances of ranking higher in search engine results pages when people look up your products or services.
What does mobile-first indexing mean?
Mobile-first indexing is a term that has been coined to define the process of ranking websites for searches on mobile devices first. This is done by using different factors, such as how responsive your website is and how easily it can be navigated.
This means that for example, if you are optimizing for desktop search engine optimization (SEO), desktop visitors will have to click through to your website in order to get the information they need. Mobile visitors don’t have this issue as they are able to access your website straight from their homepage.
This also means that in order to rank well on mobile search engine optimization (SEO), you need to ensure that your website is designed with mobile users in mind, making it simple and easy enough for them to navigate around without struggling with any lengthy loading times or complicated layouts and navigation.
Is my site mobile-first indexing?
You can check if your website is mobile-first indexing by looking for the secret word “mobile” in the URL. If you find this, it means that your website is mobile-optimized and will be ranked higher in Google’s search results than websites optimized for desktop computers.
There are many factors that determine whether your website is optimized for mobile devices or not. Some of these factors include the optimization of your site’s structure, title tags, meta descriptions and content.
Does Google crawl mobile-first?
Google’s algorithm, otherwise known as the Google Search Engine, has been updated numerous times in recent years. One of these updates was the switch from desktop first indexing to mobile first indexing.
So what is exactly the difference between these two?
Desktop-first indexing means that when Google crawls a website, it looks for the content on a desktop computer before looking for the content on mobile devices. In contrast, mobile-first indexing means that when Google crawls a website, it looks for the content on mobile devices before looking for the content on desktop computers.
The difference here is that with mobile-first indexing, all of your website will be crawled at once; in comparison, with desktop-first indexing not all of your website will be crawled at once. This means that there is a higher chance for your website to be indexed by Google and get more traffic if you are using mobile-first optimization.
Another important point to mention is that with mobile-first indexing, you have to optimize your site for both mobiles and desktops; this makes mobile-first optimization harder than desktop first optimization since you have less time to test and optimize your site for each platform individually.
How do I get an index on my phone?
First, it’s important to understand that the process of indexing your website on a mobile phone is no different to indexing it on a computer. In other words, you still have to optimize your website for speed and content.
This post will discuss the difference in how search engines determine whether a website is optimized for desktop or mobile devices. This can help you better formulate your SEO strategy to maximize your potential success.
There are also many factors that go into determining which type of SEO best suits you. This includes server access, the number of pages per site, and whether or not any images are required by your page layout and design. Like most things in SEO, there’s no one-size-fits-all approach here either – so do some research before committing to any course of action!