No, I’m not gonna say that. AI is surely evolving with each passing day. It is changing the way we do things, on every level of our life.
Now, AI has come storming into content marketing too. It offers AI-based content writing tools that can write original copy in various languages and for different purposes.
What is AI-based content writing?
It simply means using artificial intelligence for generating original copy or content or editing the already written text.
These tools can be used to write copy such as emails, white pages and content such as blogs and articles.
Different tools offer different specializations, some are good at writing marketing copy while others can be used to precisely edit and optimize a written copy.
The next thought that comes into mind is, “How do they process and write the needed copy?“
The answer is that AI-based content writing tools are backed by machine learning algorithms.
These algorithms have a large amount of data and human input which helps them better understand the requirement and write as needed. Also, they learn from every piece of copy they write which helps them improve every day.
How do AI-based content writing tools work?
Most simply, you input some basic information around which you want the copy to be written. And then the tool process the information and delivers the copy/content in the required format.
For example, if you wanted an article for your blog, so you entered the topic and keywords, the tool will process it and deliver you a complete article revolving around the keywords and topic you gave.
Obviously, it won’t be as good as a human’s written article. But, it’s still a great jump and can be useful for writers and marketers.
What is GPT-3? and How does it is Affecting Content Creation?
GPT-3 is a language prediction model that was released in May 2020. It is available for everyone to use through Open AI.
The quality of the content it generates was a huge step forward from the GPT-2.
It did made doubts that GPT-3 might put the job of content creators into danger, but that is not the issue at all (at least not for now).
In the article, we will discuss the future of AI-based content writing programmes and their effect on content creators’ jobs further.
For now, let’s have a look at the list of 7 AI-based content creator tools that can be used by creators and marketers for good:
Built on GPT-3, Writesonic is an amazing AI-based content writing tool.
The tool can be used to get help generate marketing copies, product descriptions and blog articles. It can also provide content ideas and has an impressive suite of templates for various kinds of content.
Writesonic is very easy to use. It comes with a free plan with limited features and can be upgraded to unlock its full potential.
2. Scalenut AI Copywriter
Scalenut’s AI Copywriter is a great help to all the writers and marketers out there.
The tool easily processes the input data and generates good web copies, blogs, ads, social media posts etc.
It claims that if you use Scalenut AI Copywriter, you won’t have to worry about plagiarism. It can be a great help for all copywriting purposes.
Significant help for overcoming writer’s block. The biggest positives of copy.ai are that it is cheap and easy to use.
It has a considerable number of templates for numerous content types including blogs, websites, sales, ads, and social media. The copy can also be translated into 25 languages.
Being easy to use, it is suggested to use generating average-level content. It’s surely not for generating high-quality content of a greater volume.
They do offer a free plan before you chose to buy the complete tool.
4. AI Writer
AI Writer claims itself to be an SEO-friendly, unique and relevant AI-based content generator.
The tool is surely easy to use and can give you the required article within minutes.
Although the generated article is not plagiarised but not so fresh too. It seems more like a paraphrase, as the generated content hasn’t had much fluidity.
Hyperwrite claims to be the most advanced AI content generator.
The difference is that Hyperwrite is the most basic tool among the listed ones and the only one that is entirely free to use.
The articles generated by Hyperwrite were surprisingly fluid and cohesive.
The restructuring of the sentences and building the content as needed makes it more impressive.
The quality and the ability of the tool considering that it is completely free are surprising and immensely useful.
INK is the next AI-powered content generator on the list. It can be of the great helo in the hand of an expert.
It has 60 built-in templates around different categories such as website, writing, advertising and growth.
INK focuses on the SEO part of the article and optimizing the content to help it get ranked well.
But INK is not a complete writer that will do all the work for you. As I mentioned, it could be of great use in hands of a professional writer.
It offers 10 free articles per month before you buy the premium plan.
Jasper (formerly Jarvis) has a good name around the market. It claims to help you overcome your writer’s block, help you write faster and offer SEO optimization.
It has more than 50 templates having various forms such as AIDA, PAS, social media, articles, and marketing.
Jasper can be quite helpful in supporting you in getting a quality output but not the one that will write the complete article for you on its own.
It’s easy to use with good quality but it’s not much helpful in writing long-form articles.
Jasper does not have any free plans. It does offer a five-day trial but after taking your card details. Its packages are not much cheap, so you have to give it a thought before purchasing.
Where to Use AI in Content Marketing and Where not?
Now that we have looked over the 7 AI-based content generator tools. It is important to clear out where you should use them and where not to maintain the balance.
Where AI Content Is Effective
- For scaled-down product descriptions.
- For scaled-down meta descriptions.
- Broadcasting of sporting events.
- To enhance a writer’s output.
Where AI Content Fails
- Generating content using thorough research.
- Making content that is data-driven.
- Having original and creative thoughts.
- Creative leadership.
Will AI Replace Human Content Producers?
The quality of the content won’t win any journalism prizes, even though it is now nearly hard to distinguish between human and machine-generated content.
The machine merely reproduces; it does not produce original ideas since it creates content output from input.
It works well for particular jobs but not for thought leadership or high-level, well-researched content. And here is where skilled writers and experts will be more useful.
You can be confident that the use of AI will accelerate the production of content.
You can indeed be confident that the only way to gain clarity and maintain an audience will be through high-quality journalistic content that contains original data, thought opinions, and insights.
I believe you would have found the information useful. If you have any doubts, then the comment box is wide open for you, Or you can mail us at [email protected] We will be more than happy to help you out.
Also, Thank You For Reading Along. It means a lot to us.